Redes Sociales y Comportamiento de Viajes: Marco Teórico y Resultados Empíricos
Palabras clave:
Redes sociales, modelos basados en las actividades, generación de actividades y viajes socialesResumen
El artículo presenta un marco teórico y evidencia empírica acerca de la importancia de la dimensión social (redes sociales) en el comportamiento de transporte, enfocándose principalmente en la importancia de las redes personales en la generación de actividades sociales. El marco teórico explícitamente remarca la relevancia de la estructura social de las personas en su comportamiento de viajes. Basado en esta teoría, se presenta una
técnica de recolección de datos que combina las redes personales de los encuestados, con sus actividades y viajes respectivos. Finalmente, usando datos recolectados con esa técnica, se
discuten resultados empíricos acerca del rol de la dimensión social en la generación de actividades y viajes sociales. La evidencia presentada sugiere que es necesario ir más allá del
paradigma individual tradicional para explicar de manera adecuada el comportamiento de viajes sociales
Citas
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